Apple’s new 5G iPhone 12 lineup helped the company take the top spot in the last quarter of last year.
Worldwide smartphone sales fell 5% in the last quarter of 2020, according to Gartner’s new analysis. Sales decreased by 12.5% for the whole year.
Gartner’s senior research director Anshul Gupta said in a press release that sales of more 5G smartphones and lower-mid-range smartphones minimized the market drop in the fourth quarter of 2020.
“While consumers were cautious in their spending and even delaying some optional purchases, 5G smartphones and pro-camera features encouraged some end users to buy new smartphones or upgrade their existing smartphones this quarter,” Gupta said.
SEE: Samsung Galaxy Unpacked 2020: Galaxy Z Fold2, Samsung Galaxy S20 and more (free PDF) (TechRepublic)
Apple was successful in the fourth quarter thanks to the launch of the 5G iPhone 12 series. Double digit growth this quarter pushed Apple to rise to # 1 among global smartphone retailers in Q4 2020. According to Gartner, Apple’s last quarter on this list was the fourth quarter of 2016.
Market share statistics for smartphone sales in Q4 2020, according to the seller:
- Apple 20.8%
- Samsung 16.2%
- Xiaomi 11.3%
- OPPO 8.9%
- Huawei 8.9%
- Others 33.9%
Gartner’s analysis found that Samsung experienced a 14.6% year-over-year drop in 2020, but the drop was not enough for the manufacturer to lose the top spot in all-year results. According to Gartner, in 2020, Apple and Xiaomi were the only smartphone vendors to be in the top five in sales growth. The analysis also showed that Huawei recorded the highest drop among the top five vendors, allowing Apple to take 2nd place overall in 2020.
Top five vendors worldwide for smartphone sales for all of 2020:
- Samsung 18.8% market share
- Apple 14.8%
- Huawei 13.5%
- Xiaomi 10.8%
- OPPO 8.3%
- Others 33.7%
Gartner predicts that the growing demand for affordable 5G smartphones outside of China will boost smartphone sales this year.
“In 2021, the availability of low-end 5G smartphones and innovative features will be decisive factors for end users to upgrade their existing smartphones,” Gupta said in a press release.
As Daphne Leprince-Ringuet reported on ZDNet, Gartner’s analysis found that Google’s ban on Huawei parts in the Android operating system was one reason for this decline. The US Department of Commerce added Huawei, which made Google’s decision, to the Asset List in 2019. The list of assets is published by the Bureau of Industry and Security and contains the names of foreign businesses, research institutions, government and private entities, and persons subject to special license terms for export, re-export and / or transfer of those mentioned. items.
The BIS first published the Asset List in February 1997 to inform the public of groups engaged in activities that could result in an increased risk of weapons of mass destruction. Since then, the list has expanded to include activities sanctioned by the State Department and activities that threaten US national security and foreign policy interests.